What is 360 spin product photography?
360 “spin” product photography provides the viewer a 360-degree view of the article by shooting a complete set of images whilst the cameras rotate around the product.
Once all the photos are taken, they are edited together to make it an animated spin, kind of like a flipbook.
Include 360 spin product photography on your webshop, brand website, or in your ecommerce shops and apps, to give shoppers a way to connect with your product. Positively resulting in a higher conversion rate.
There are various ways of offering this kind of images, the most notable being:
The image will rotate infinitely
The video will show the rotating image for a defined time
Interactive 360 Spin
The viewer can swipe to rotate and zoom the product by using a mouse or touchscreen.
What are the benefits of 360 spin product photography?
In-store product experience
360 degree product photography is currently one of the most powerful promotional tools, allowing your products to be viewed as if the shopper is in a store
Prevent sales returns
Informing your shoppers by showing all possible angles and details of your items will reduce the product return rate considerably.
Simple product images don’t attract shoppers the way an in-store experience can. A 360 degree image is an animated object on your screen, which instinctively is caught by your page viewer’s eyes
Creates a professional look that makes visitors feel confident in placing an order. Your elaborate method of showcasing is key in their connection with your products and you as a vendor.
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